A sunset at the beach in Costa Mesa, California, with a few people walking and sitting on the sandy shore, water, cliffs in the background, and a sky with scattered clouds.

Golden Hour Coffee

Bringing Golden Hour Coffee to life meant designing a full brand campaign that captured the essence of Southern California—relaxed, warm, and a little playful. From the illustrated logo to packaging, social assets, and in-store visuals, every piece was crafted to reflect the easygoing charm of the West Coast.

Black and white photo of palm trees along the beach, with a logo for Golden Hour Coffee and text indicating Costa Mesa, California, and West Coast Hwy.

BRANDING

CUSTOM ILLUSTRATIONS

MERCH DESIGN

PRINT DESIGN

Sunset over the ocean with rocks and sandy beach in the foreground, and a palm tree on the left edge. Overlay with a circular logo featuring a sunset and waves, along with text about golden hour, coast, and Callie.
Color palette with five vertical color swatches, each featuring a sunset icon and a hex color code at the top. The colors from left to right are dark gray (#474339), muted green (#5f6e5f), soft blue (#91adc3), creamy beige (#f9efce), and warm orange
Close-up of a paper with repeated gold-colored text that says 'GOLDEN HOUR coffee' in a decorative font.
A beige tote bag hanging on a palm tree with the logo 'GOLDEN HOUR COFFEE' and the location 'costa mesa, calif' printed in gold. The background shows a clear blue sky and the palm leaves.
A yellow tiled table with a yellow coffee cup that has a black lid, marked with white text reading 'Golden Hour Coffee Costa Mesa, Calif,' beside cacti and a brick wall.